Retail, e-commerce and D2C brands Case study

Sneakare is moving D2C and B2B onto one system

SKU normalisation, bundling and production for a sneaker-care brand on Shopify, marketplaces and offline.

Headline result In progress: one SKU master for Shopify, marketplaces and partnersSneakare

Client: Sneakare
Industry: Retail, e-commerce and D2C brands
Platform: ERPNext · Shopify
Scope: 3 modules

1ProblemOrders were fragmented across Shopify, marketplaces and offline channels, tracked in Excel, with inconsistent SKUs, no bundling logic, production not aligned with the ERP, and no GRN-vs-PO tracking.

2GoalImplement a centralised ERP system (ERPNext)

3What we builtERPNext purchase and production first, with sales (B2B and B2C integration with e-commerce platforms) planned as the next phase.

4OutcomeIn progress: one SKU master for Shopify, marketplaces and partners

01 · The client Sneakare

Sneakare

Sneakare is a New Delhi sneaker-care brand (founded 2021, about 11–50 people) selling cleaning and protection products D2C and through partner networks.

Client: Sneakare
Industry: Retail, e-commerce and D2C brands
Country: India
Engagement: ERPNext implementation (purchase + production; sales phase planned)
Region: India (New Delhi)

02 · The challenge

What wasn’t working

Orders were fragmented across Shopify, marketplaces and offline channels, tracked in Excel, with inconsistent SKUs, no bundling logic, production not aligned with the ERP, and no GRN-vs-PO tracking.

01Fragmented order management across Shopify, marketplaces and offline

02Manual Excel tracking and duplication

03SKU inconsistencies across platforms

04No system-driven bundling and combo logic

05Production and packaging not aligned with ERP processes

06No GRN vs PO tracking

07Limited real-time reporting

What they needed

Implement a centralised ERP system (ERPNext)
Streamline procurement, production and sales
Automate SKU management and product bundling
Integrate multi-channel order flows

03 · What we implemented

The solution

ERPNext purchase and production first, with sales (B2B and B2C integration with e-commerce platforms) planned as the next phase.

Modules

Purchase management
Production / manufacturing
Sales (planned phase)

What we built beyond the standard

Direct stock entry from production planning
Custom SKU fields across platforms and product-name normalisation
Combo product and granular packaging logic
Custom B2C/B2B workflows and print formats

Outcomes

In testing nowstructured inventory tracking
In testing nowcentralised reporting in place of Excel
Next phasesales, with B2B and B2C orders from the e-commerce platforms

04 · The results

What changed for the business

Metric	Before	After
Procurement visibility, observed during the testing phase	Excel	Purchase order to GRN tracked
SKU master, Shopify, marketplaces and partners	inconsistent across platforms	One master